Trav Trippin’ : Monique Needs a New Daddy

“Seven: This rule is so underrated, keep your family and business completely separated” –Biggie Smalls

I know I be trippin’ but…

This story has legs. No question. This Mo’Nique has managed to be heard on her fight against Netflix for a couple of weeks now via interviews on notable platforms and trending on the timeline simultaneously. Honestly, deservingly so. Whether you agree with Mo’Nique’s cause or not, I personally believe that the conversation was needed. It opens the world up to another perspective and can lead to better understanding. But debate that with your favorite debater (@ImMrCochran on Twitter), what I’m trippin on is Mo’Nique’s “daddy”. I’m as pro black love as you can get ultimately, but this is business, and business don’t love anybody. From my perspective, Mo’Nique’s biggest problem these days is management. That extends to marketing. Operating as her manager, Mo’Nique’s “daddy”, and husband Sidney, is not doing his job. After listening to her interview on The Breakfast Club, it’s very visually and verbally clear that this isn’t some marketing plan for her. Or at least it didn’t start out that way. I can tell it’s some real hurt there from the initial disrespect and from the way her words are being perceived but again, that’s management. She’s making more enemies than allies which is never good in trying to rally people in your favor. Her husband appears to be inept as a manager or unable to give her true critiques because he’s too close to the situation. Ultimately, this is a game of checkers and they’re moving all wrong.

Did Netflix underbid her? Yes. Is she overselling herself? Yes. Coming off of his jail stint for dog fighting, Michael Vick took the veteran’s minimum contract offer. He waited, got his chance, performed and was then given a max contract. Michael Vick had an agent/ manager that was cognizant that his client’s recent reputation preceded him at the time, and helped relay that to Michael and relay his humility to Andy Reid and staff at the Philadelphia Eagles. I used Michael Vick because he was a cult legend amongst our community, similarly to Mo’Nique despite her recent self – sabotage of favor, but he hadn’t become a crossover legend by football metrics yet. A real manager would have told Mo’Nique, the legend, that she had a few good options. She could: 1.) Take the initial offer, kill her special, and overcharge them on the back end like Michael Vick. 2.) Counter offer and find a better number (no matter how much better). 3.) Respectfully decline, leave on a pleasant note so as to not harm future business opportunities, then do it on her own. Book a comedy tour and build up her social media following (Will Smith did it with laughs and positivity in two weeks) then come back to the table for her subsequent special with more leverage and more buyers.

All of these options would work and then she can tell her story. The winners always get to tell the story. That’s how it works in this thing of ours. No matter the option picked, if she does one and has success, then goes on the breakfast club and tell how she had to take that hit and still won, the audience is looking at her like a survivor instead of a complainer. It’s all management. “Daddy” needs to be replaced.

– Travis Cochran

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